Will your next job search be on Facebook?

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6th February 2017
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Will your next job search be on Facebook?


Chances are, Facebook is not what springs to mind when you consider applying for a new job, yet it has emerged that Facebook is now entering the job market.

Facebook is rolling out its new functionality, simply named ‘Jobs’, to all business Pages, starting with North American-based organisations.

It draws natural comparisons with hugely popular job platform LinkedIn, which already boasts 467 million members. Facebook has a huge demographic of 1.79 billion, making it a competitive choice for job postings visibility.

The new platform is more formal and official than simply posting a job description, allowing Pages to share a job opening with related details like job title, type, and salary, differentiating job postings from other content and attract attention amongst the crowded News Feed.

Jobs applied for will be pre-filled using existing information on users’ profiles. If users have extensive information about their past job titles, employers, education and interests, recruiters can target job posting ads with the data so they can reach the people with the right credentials.

However, it could be detrimental to users’ chances if they do not tweak each application towards the specific role, and the ease of this should not take away the effort that should go into applying for a job.

Many users’ profiles are filled with outdated information that they filled out years ago, and this would surely need to be updated in order to have relevant information automatically placed into their application.

Job postings will include an “Apply Now” button helping people quickly apply for multiple jobs. It definitely makes applying for jobs much easier for the job seeker, and also appeals to a passive candidate.

Picture the passive candidate as Susan, a regular status updater who logs in to check on her friends latest antics. She is relatively comfortable in her current work position, therefore not actively pursuing a new career, yet might be tempted by a job role identical to her own yet with a much higher earning potential.

When it comes to employers, they might well be tempted by Facebooks new application due to it being free to post a position, and there is no limit on how many posts a Page can have. Businesses already post jobs to their Page, but hopefully it will now be easier for more people to find those postings and apply for them.

The new Jobs features could give companies another reason to drive traffic to their Facebook Page beyond self-marketing, due to visibility increase, with businesses getting the added benefit of potentially gaining new followers.

LinkedIn analyses data banks, tracking what career paths people with specific interests and backgrounds tend to follow, where they went to school, what they study, and their career progression. The Facebook research team has already been conducting research on how they can uncover more career related insights themselves.

Facebook’s advantage here is its size, and the fact that more people are active more regularly on Facebook than LinkedIn, which would give Facebook more opportunity for exposure, and the ability to target specific candidates.

It remains unknown to whether this will be an excellent addition to Facebook’s ever expanding toolkit, and something we won’t know how we ever lived without, or whether this idea will be rejected by users who are keen to keep their personal/social Facebook persona separate from their professional persona.