Facebook: often accused of dying, yet still the King of social media with more than 1.23 billion active users, with 62% logging in on a daily basis. With such a large user base, ignoring Facebook isn’t really an option for most marketers.
Here’s how to get the most out of your online profile and pave the way for content that your viewers want to share and engage with:
1 – On your marks …Get your page on point
People might find it strange to ask your business to be their friend, so to avoid this and to eliminate the 5,000 friend limit, make your profile into a page. This way, users can ‘like’ your page, and similarly to profiles, they will see updates from you in their news feeds. It’s totally free and simple to make.
Your profile picture should be the company’s logo. Get your branding out there, so that it becomes more and more recognisable and familiar with your users. A photo of the team doing a fundraising event is obviously great, yet that could be any team, anywhere – keep those for your cover photos.
If you’re not getting as much engagement on your wall as you’d hoped, you can create groups related to your industry or product offerings. This is a great free way to reach out to potential customers.
2 – Get set …Create a strategy
Ask yourself four questions: 1) What is the state of the content currently? 2) What are you aiming to accomplish? 3) What needs to change? 4) What needs to be done to make the changes?
Look at your audience closely and decide what needs to be done to improve on customer service. If you’re brave you could even try and get them to tell you what’s hot and what’s not via a survey or a live feed where they can ‘ask you anything’ and you can create engagement.
You also need to look into your ‘insights’ instead of solely basing your customer engagement on likes. Insights will tell you things such as post reaches, website clicks, actions and likes, and will help you to focus in on what needs to be improved upon.
3 – GO …Market
Over 27 million pieces of content are shared every day, so your content needs to stand out from the crowd. Popular styles to include are: Long-form, SEO-driven blog posts, Interviews, Infographics, explainer videos, how tos, and lists.
Long form content does get the most shares, with the average page ranking first on Google having between 2032 and 2494 words.
With over a billion daily active users, Facebook should not be ignored by recruiters as a place to market any new positions within the company. The biggest advantage to this is the targeted advertising, which can be much more effective and affordable than job boards. You know who your audience is and what they like, so advertise your roles with originality and confidence.
Candor Creative provide a range of PR, Digital and Marketing services to businesses spanning across all industry sectors. To find out more about our services, please call 01925 839828 to speak to a friendly member of the team, or email firstname.lastname@example.org.