Facebook becomes most popular social media platform for SMEs
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facebook image biggerSocial media has advanced at a speedy pace since the first networking tool ‘Six Degrees’ came on to the scene back in 1997.

This new concept allowed users to socialise, create personal profiles and connect with friends.

Then came along Friends Reunited, where people could connect with former class mates and university buddies, swiftly followed by MySpace, plus a host of other blogging and instant messaging sites.

The world of social media has progressed significantly over the years. Present day users have a wealth of tools to choose from to deliver their message across the worldwide web.

Businesses, charities and public sector organisations rely on social media as a marketing tool to get their message across to the public, keep customers informed about the latest company news and products lines. Its uses are endless.

Among the numerous popular sites we have Tumblr, Flickr, Pinterest and Instagram to share photographs and interests.

But leading the way is Facebook with over a billion user accounts, and hot on its toes is WhatsApp with 900 million users, Twitter (316 million) and Snapchat (200 million).

There is even a tool to get headhunted, find and apply for jobs – just get LinkedIn and connect with other professionals, it’s that easy.

All these networking sites have uniquely shaped the way we communicate with one another, as well as overcoming challenging boundaries. For instance, what other medium has successfully interacted and connected people of all ages and cultures across the globe?

These sites have managed to create a sociable environment to keep in touch with friends, get the latest news and see what’s trending.

Like it or not, social media is here to stay with new sites constantly appearing and superseding the last.

To find out more about Candor Creative’s PR, marketing and digital services call 01925 839 828.